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How Do You Build Trust and Credibility Online?

As a small business owner, it's important to be seen as trustworthy and credible as a company. Besides seeking referrals from your customer base, how can you build this kind of credibility online?

Can you design your own website?

Web design is fun! We know, we love it. But you might have better things to do. Think about how you value your own time in dollars. If you’re an electrician earning $100/hour, do you want to spend 15 hours trying to build your own website?…
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SEO - Who Needs It?

It’s safe to say that all businesses should invest time into SEO. But there are certain industries/types of businesses that benefit more from SEO than others. Who has the most to gain from doing SEO and the most to lose from neglecting it…
Design a mobile responsive restaurant website

Feed your diners’ expectations: Design a new restaurant website.

If you're a restaurant owner, you're in a tricky spot. Compared to other industries, you have much less budget to allocate towards online marketing. On average, other industries spend 11% of their overall monthly budget on digital marketing…
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Does your website do these 3 big things? If not, redesign now.

Having an attractive, functional website is not a luxury anymore. It’s an essential part of owning a business. It’s time for some tough love. If your website isn’t up to date, you’re losing business to the competition.…
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SEO vs. SEM, What's the Difference?

Small businesses are constantly under pressure to attract and convert new customers. That, coupled with the fact that there are a lot more avenues to advertise your business than 10-15 years ago, will cause many businesses to fail before they…
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How Can Your Small Business Overcome Negative Reviews Online?

If someone is looking for service that they don’t use every day, or for a product that they've never purchased before, oftentimes they will turn to the online community. Yelp, Google, and social media are great, easy platforms for consumers…
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How Google Adwords Can Help You Find Your Ideal Clients

Your business already has some brand loyalty. But how can you draw in your ideal clients—ones who may not have heard of you yet?
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How to Write Persuasive Website Content

Whether it's your website or social media you're trying to improve, these simple tips for better writing will help you connect with your potential customers.
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Free tools for better content

Employees in independent businesses wear a lot of hats, and a lot of the time we’re firing on all cylinders just trying to keep up with the competition. The bad news is that independent businesses still need to produce content. Good content.…