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SEO - Who Needs It?

It’s safe to say that all businesses should invest time into SEO. But there are certain industries/types of businesses that benefit more from SEO than others. Who has the most to gain from doing SEO and the most to lose from neglecting it…
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Does your website do these 3 big things? If not, redesign now.

Having an attractive, functional website is not a luxury anymore. It’s an essential part of owning a business. It’s time for some tough love. If your website isn’t up to date, you’re losing business to the competition.…
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SEO vs. SEM, What's the Difference?

Small businesses are constantly under pressure to attract and convert new customers. That, coupled with the fact that there are a lot more avenues to advertise your business than 10-15 years ago, will cause many businesses to fail before they…
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How Can Your Small Business Overcome Negative Reviews Online?

If someone is looking for service that they don’t use every day, or for a product that they've never purchased before, oftentimes they will turn to the online community. Yelp, Google, and social media are great, easy platforms for consumers…
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How Google Adwords Can Help You Find Your Ideal Clients

Your business already has some brand loyalty. But how can you draw in your ideal clients—ones who may not have heard of you yet?
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Free tools for better content

Employees in independent businesses wear a lot of hats, and a lot of the time we’re firing on all cylinders just trying to keep up with the competition. The bad news is that independent businesses still need to produce content. Good content.…
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Don't let bad photos kill a good business

Let’s start this article off by acknowledging the elephant in the room. If you’re a small business and you have a website, there’s a pretty good chance you’re using stock photos on your website. The reality is that most small businesses…
Success is the sum of small efforts, repeated day in and day out

The secret weapon for more engaging Facebook posts

Facebook’s creative tools are well hidden within the Facebook business resources, but once you find it, there's a wealth of information that can help you stand out from the crowd in your posts and on your pages. We’re always looking for…
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Google's new mobile-first indexing approach

Historically or, practically since the beginning of time (or, er... Google), Google has based its evaluations (both indexing and ranking) on the desktop version of your website. Things have changed. When Google is ranking websites for line-of-best-fit,…