The service industry faces many of the same challenges as independent retailers—especially businesses that are mobile or operate out of a home. National brands can dominate this space since they often do have an office space they can claim.
Plumbers, carpet cleaners, tree removal services and roofers are examples of service businesses that can benefit from SEO on their website. It is possible for a small service company to thrive in this space. If you are based in a suburb, your home city should be your main area to generate leads.
If your home city isn’t the ideal place to generate the caliber of leads you would like, blogging about a particular topic that includes your ideal geographic area would help. Another thing to take into account is that if you provide an emergency service, your potential customers will spend less time researching because their need is urgent. Therefore, it’s critical that they see your information near the top of search results.