Get more leads by refocusing the website around a single customer action.
Present a complex business model in short, digestible bites. Keep information packets small. Phrase things as simply as possible. Don’t scare off the site visitor with big words, complicated ideas and daunting paragraphs! We used the analogy of navigating as a theme throughout the ERMA website to give visitors a grounding perspective for how to interpret where ERMA fits in their daily operations.