Hacking can have both direct and indirect costs. Indirectly, it can affect your brand’s public image and user trust in your company. Directly, hacks can have large dollar costs too:
According to Symantec, online hacks cost medium-sized businesses and smaller more than $188,000 each year on average. Source
It’s well worth the investment in an SSL certificate and Pro versions of security plugins to prevent costly hacks, and to ensure that you’re more easily able to get your website back up easily and quickly.
Additionally, having your website hacked once means it’s more vulnerable to attacks in the future if it isn’t properly fixed, cleaned, and secured.